JANIS SAFFELL - CREATOR & FOUNDER OF FIERCE4
With a passion for fitness, Janis Saffell, brings over 25 years’ of experience as a fitness leader, presenter, and health advocate. Her journey has taken her from a classically trained ballet dancer, gymnast, and kickboxing/martial artist and is a National & World Aerobic Champion.. As the President and CEO of Fitness Express International, Janis has combined her talents to provide trainers and instructors with top notch educational programs such as FIERCE4 Fitness. Additionally she has branded several of our industries top professionals by coaching them from program design, web site layout, and finally social media marketing.
Saffell starred on ESPN2's "Crunch Fitness" and FITTV. With over 70 fitness videos under her belt, she currently has featured videos with Jillian Michaels Fit Fusion, OwnZones Fitness, and ITunes, not to mention her very own streaming video channel – Jfit.tv. Her Crunch Fitness “Brand New Butt” Video was a #1 standing video for magazines across the globe, as well as her other videos that are sold at Target stores nationwide.
Her talents stem far and wide. For years she has designed and manufactured her own line of exercise wear under the name Couture Active Wear, and her private label t-shirt line for FIERCE4 Fitness. She knows the fitness industry inside and out, she has taught in some of America’s premier health clubs as an instructor, director, and educational consultant. She is the face of fitness and is a sought after expert for magazines such as Self, Fitness, Muscle & Fitness, and several others.
As a strong force in the educational arena, her fitness certifications include American Council on Exercise (ACE), National Academy of Sports Medicine (NASM), American Fitness Association of America (AFAA), American Aerobic Association / International Sports Medicine Association (AAAI/ISMA), Pilates Certified by AAA/I, Johnny G Spinning, BOSU, FITTREK, as well as an array of specialty programs.
Don’t let her fool you, this bundle of energy still teaches globally as a fitness consultant, educational presenter at conferences and conventions, and works hand in hand with individuals as a web marketing and branding coach.